About the Brand
Brew & Bloom Wellness follows this philosophy for our work: healing takes root in stillness, and growth follows intention.
We exist to help high-achieving, purpose-driven individuals, especially women, recalibrate their lives through self-guided tools, heart-centered coaching, and intentional wellness experiences. We specialize in supporting people who carry full schedules, wear many hats, and often feel disconnected from themselves in the process. Many are navigating the quiet weight of burnout, perfectionism, or overcommitment. At Brew & Bloom Wellness, we meet them exactly where they are; offering space, tools, and guidance that fit into the life they’re already living.
About the Founder
I’m Stephanie Samuel, and I’ve spent over a decade in education. I still serve as a school leader in the NYC Public School system today. That work shaped my heart, but also my hustle.
I’ve seen burnout up close and personal, both in those around me and within myself. I remember many days debating whether to take a day off and battling with guilt; not because I didn’t need the rest, but because I knew I was capable of doing more. I completely disregarded my capacity, believing that pushing through was a requirement for progress.
I was an active player on “Team Too Much” and “Team Go Hard,” following a hustle mindset that wasn’t healthy. It was only a matter of time before I crashed. But what I learned in the aftermath is exactly why I started Brew & Bloom Wellness.
Our name speaks to the process of sustainable growth.
“Brew” symbolizes the pause—the sacred slowing down, the reflection, and the intentional inner work that must happen before anything can take root. It’s the soul-deep exhale that comes from sitting still with a warm cup of tea. It’s the moment you reclaim what’s been buried beneath the noise: joy, childlike wonder, passion, motivation, confidence. This work has reminded me—and now reminds those I serve—that slow and steady isn’t weak, it’s wise.
“Bloom” represents the unfolding—rising into clarity, confidence, and wholeness. But blooming, like nature, is seasonal. There are times when we shine and flourish, and times when we’re stripped down to the bare branches. Still, we rise. Still, we bloom—again and again. Because blooming isn’t a destination—it’s a cycle of becoming.
Brew & Bloom exists to remind us that healing and growth are not rushed—they’re brewed. And when we honor that process, we bloom with intention.
Alongside my role in education, I’m also a certified Neuro-Linguistic Programming (NLP) practitioner and Emotional Intelligence (EI) coach. That simply means I help individuals rewire unhelpful thought patterns, rewrite internal narratives, and recalibrate how they respond to the world around them. Our brains, words, and habits shape how we experience life; and sometimes, we outgrow the stories we’ve been living in.
As a coach, I’m not here to tell you who to be. I’m here to help you remember who you are, and to remind you: your healing is not a race. It’s a journey.
